Greenwashing: London

LONDON // 29 / 04 // 2025

Proactive compliance, Regulatory Foresight, Legal Risks and Opportunities amidst Green Misinformation

SUPER EARLY BIRD

Confirm your place by 28th February and save £300

Overview

In a legal profession increasingly shaped by the urgency of sustainability, success hinges not only on compliance but on proactive engagement with evolving regulations and ethical responsibilities.

Greenwashing—where sustainability claims fail to meet scrutiny—presents profound challenges for law firms navigating this complex landscape. The risks are multifaceted, encompassing reputational harm, litigation exposure, and regulatory penalties.

Legal professionals must move beyond mere reaction, equipping themselves with strategies that align corporate sustainability messaging with genuine, verifiable practices.

Greenwashing: London is a full-day, peer-driven forum dedicated to addressing these challenges.

This year’s event provides actionable insights into the intersection of sustainability claims and the law, focusing on regulatory compliance, intellectual property, and the mitigation of reputational and litigation risks.

We invite you to join us on 29th April 2025 in London to explore how law firms are navigating this shifting landscape.

Greenwashing: London is designed for legal professionals seeking to navigate the complex landscape of greenwashing, providing participants with practical insights, regulatory expertise, and collaborative strategies to effectively address the challenges posed by greenwashing in today's sustainability-focused world.

Key Themes Include:

• Navigating Regulatory Complexity: The FCA’s new anti-greenwashing rule, its broader implications, and alignment with CMA guidelines and EU directives.
• Green IP and Brand Protection: The interplay of IP law and sustainability claims, strategies to defend brands against misuse and dilution.
• Litigation and Reputational Risk Management: How inaccuracies in sustainability claims can lead to litigation or reputational damage. Implementing safeguards, contractual provisions, and disclosure practices.
• Compliance in Cross-Border Contexts: Navigate the complexities of aligning sustainability claims with rapidly evolving international standards
  
• Data-Driven Verification: Developing processes to substantiate all sustainability claims, ensuring transparency, accuracy, and defensibility in an era of increased scrutiny.

Super Early Bird Registration:

Confirm your place by 28th February and save £300

HOST

SUPPORTING PARTNERS

Super Early Bird Registration:

Confirm your place at Greenwashing: London by 28th February and save £300

Agenda

Coming Soon

We will be announcing the agenda in the coming weeks.

Stay Tuned.

Faculty

Do you have an interesting story to present? A case study to share? Or would like to be a part of one of the panels?

If you are interested in collaborating with us on this program or one of our upcoming Inside Practice programs, let us know, complete our 2025 Invitation to Collaborate

8:30 AM – 9:30 AM GMT 

Registration / Breakfast 

9:30 AM – 9:40 AM GMT

Welcome & Opening Remarks

OVERVIEW

Chairperson's Welcome Remarks.

Conference Chairperson To Be Announced

9:40 AM – 10:30 AM GMT

Tackling Greenwashing:

Insights from the ASA

OVERVIEW

The Advertising Standards Authority (ASA) is leveraging AI to enhance its monitoring capabilities, resulting in a 30-fold increase in adverts analysed between 2022 and 2023. Assess how the ASA's evolving strategy is reshaping regulatory expectations and learn practical steps to ensure compliance in this critical area. 

• The bigger picture: Regulating green claims in advertising. Overview of the ASA’s role in ensuring truthful environmental claims and the broader regulatory landscape.
• How the ASA regulates greenwashing – Key principles, enforcement approach, and collaboration with other regulators.
• Current and future work programme – Ongoing initiatives, upcoming guidance, and enforcement priorities.
• Case study deep dive – Lessons from recent rulings in sectors such as airlines and waste disposal.
• Best practices for legal compliance – Practical dos and don’ts for advising clients on making compliant green claims.
  

SPEAKER

10:30 AM – 11:15 AM GMT

Assessing Reputational, Regulatory, and Litigation Risks in Sustainability Claims and Product Descriptions

OVERVIEW

The complex landscape of greenwashing litigation creates challenges faced by non-profits and certification bodies. The reputational, regulatory and litigation risks associated with product descriptions and sustainability in certification processes offers an examionation of the potential liabilities arising from incorrect data. We'll also delve into mitigation strategies, including policy revisions, enhanced disclosure practices, and contractual safeguards 

• Implement a rigorous data verification process for all sustainability claims and certifications. 
• Create an internal education program on greenwashing risks and compliance standards. 
• Establish clear contractual provisions outlining responsibilities and liabilities in sustainability partnerships.
  

SPEAKER

11:15 AM – 11:45 AM GMT

Networking AM Coffee Break

11:45 AM – 12:30 PM GMT

Green IP: Trademark Law in the Era of Sustainability Claims

OVERVIEW

This session explores the complex relationship between green claims, sustainability messaging, and intellectual property law, with a focus on trademark protection. The session will cover the challenges of defending eco-friendly brands against misuse and the legal implications of sustainability claims in trademark law. Develop strategies for balancing brand protection with authentic environmental messaging, ensuring compliance with evolving regulations on green claims.

• Conduct a comprehensive audit of your green trademarks to ensure alignment with actual sustainability practices.
• Develop a robust enforcement strategy specifically tailored to protect green brands from misuse and dilution. 
  
• Implement an internal review process for all sustainability claims used in branding and marketing materials.
  

SPEAKER

SPEAKER

12:30 PM - 1: 15 PM GMT

Navigating the Sustainability Tipping Point:  Data-Driven Strategies

OVERVIEW

In this crucial session, we'll explore the evolving landscape of sustainability reporting and increasing scrutiny on greenwashing claims. As we approach the sustainability tipping point, companies must embrace genuine, data-driven practices. We'll delve into the implications of double materiality in CSRD reporting and its impact on environmental disclosure. The session will highlight stakeholder activism's growing influence on corporate sustainability strategies and examine practical approaches to backing sustainability claims with verifiable data, especially in complex supply chains. 

• Implement robust data collection systems to support all sustainability claims.
• Develop a strategy to address double materiality in CSRD reporting.
• Engage with stakeholders proactively to align sustainability efforts with expectations.
• Establish a transparent "show your workings" approach for all sustainability metrics. 

1:15 PM – 2:15 PM GMT

Networking Lunch

SPEAKER

2:15 PM - 3:15 PM GMT

The New Anti-Greenwashing Landscape: FCA's Rule and Its Implications

OVERVIEW

This session explores the FCA's new anti-greenwashing rule, effective from 31 May, as part of broader ESG measures. We'll examine the rule's intent to create a level playing field for genuine sustainability claims and its alignment with the FCA's Consumer Duty. The discussion will cover the additional obligations for IFAs under the Sustainability Disclosure Requirements (SDR) and the interplay with existing ASA and CMA guidelines. We'll analyze the implications for financial services firms, using case studies like the 2022 HSBC advert ban to illustrate regulatory actions against greenwashing. 



• Review all sustainability-related marketing materials for compliance with the new FCA rule. 
• Implement a robust process for verifying and documenting sustainability claims. 
• Develop a training program for staff on the new anti-greenwashing requirements. 
• Establish a cross-functional team to monitor and adapt to evolving greenwashing regulations. 

SPEAKERS

3:15 PM - 4:00 PM GMT

The Broader Evolving Landscape

OVERVIEW

The evolving landscape of greenwashing regulation continues apace in 2025. This session focusses on key guidelines from the CMA in the UK, and the EU's Green Claims Directives. We'll examine the definition of greenwashing, its impact on consumer trust, and the legal implications for businesses. The discussion will cover international standards, including UN Sustainable Development Goals, and provide insights into future regulatory directions. Attendees will gain practical strategies for maintaining transparency, ensuring compliance, and building consumer confidence in sustainability claims. 

• Implement a robust internal review process for all sustainability claims based on CMA's Green Claims Code.
• Develop a comprehensive data collection system to substantiate environmental impact statements. 
• Establish cross-border compliance protocols to align with both UK and EU greenwashing regulations. 
• Create a sustainability communication strategy that prioritizes transparency and avoids potential greenwashing pitfalls.
  

4:00 PM – 4:20 PM GMT

Afternoon Networking Break

SPEAKERS

4:20 PM - 5:15 PM GMT

Greenwashing Insights, Strategies and Outlook

OVERVIEW

This dynamic panel brings together industry leaders, legal experts, and regulatory voices to discuss the evolving landscape of greenwashing. Explore the latest insights on regulatory trends, effective strategies for compliance, and the future outlook for environmental claims in advertising. 

Key Discussion Points: 



• How businesses can navigate the ASA’s evolving approach to greenwashing claims. 
• Real-world challenges and lessons learned from recent ESG advertising cases. 
• The future of environmental advertising: balancing innovation with accountability. 
• This session promises actionable takeaways for lawyers advising clients in this rapidly changing space.
  

5:15 AM - 5:30 PM GMT

Chairperson Closing Remarks

5:30 PM - 7:00 PM GMT

Drinks/Networking Reception 

Venue

Greenwashing: London will be hosted by Stephenson Harwood:

Address:

1 Finsbury Circus

London EC2M 7SH

United Kingdom

Registration

Confirm your place at:

Greenwashing: London

By 28th February and save £300 

Individual Registration

£995

(£695 through 28/02)

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