EVENT

Law Firm

Client Intelligence 

Exploring the Intersection of KM and Marketing: Putting the Client Journey into Context

Thursday // November 7th // 11:10 AM – 11:50 AM CT / PANEL DISCUSSION

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Rachel Shields Williams

Director, Knowledge Management Enablement & Insights

Sidley Austin LLP  

BIO:

Rachel Shields Williams is a Director, Knowledge Management Technology at Sidley Austin. In her current role with the organization, she blends her 15 years of marketing and business development experience with her passion for technology. She helps lawyers and professional staff understand how they can apply technology to their business development and marketing activities in order to increase their effectiveness, operational efficiency and get results.

With her experience in marketing and business development, she seeks to identify opportunities to take the pain out of the regular blocking and tackling tasks that marketers face each day and to help them create synergies in existing processes; that gives them more time to tackle the innovative projects that help grow the organizations bottom line. She also develops and implements processes that allow the integration of technology across various professional departments in the organization. These multifaceted experiences afford her the skill and flexibility to translate between the needs of the business and the technical departments within the firm.

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