Speaker BJ McCreary

Event

Law Firm

Client Intelligence 


What Do We Do About CRM? Exploring the Future of CRM, Contrasted with How CRMs Are Currently Being Used Within Law Firms 



Thursday // November 7th // 1:40 PM - 2:20 PM CT / PANEL DISCUSSION


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BJ McCreary

Principal Solution Engineer

Salesforce

BIO:

BJ McCreary is a seasoned Principal Solution Engineer with expertise in technical sales, product marketing, and project management. He specializes in solution selling across Marketing, Sales, and Service divisions, developing innovative solutions that drive business transformation. BJ focuses on helping Professional Services clients transition from legacy systems to cloud-based architectures, leveraging the leading cloud platform to achieve their goals. His approach centers on building trusted relationships with both technical and business teams across the enterprise.

Hadas Alterman

Insights



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