Event
Law Firm
Client Intelligence
What Do We Do About CRM? Exploring the Future of CRM, Contrasted with How CRMs Are Currently Being Used Within Law Firms
Thursday // November 7th // 1:40 PM - 2:20 PM CT / PANEL DISCUSSION
BJ McCreary
Principal Solution Engineer
Salesforce
BIO:
BJ McCreary is a seasoned Principal Solution Engineer with expertise in technical sales, product marketing, and project management. He specializes in solution selling across Marketing, Sales, and Service divisions, developing innovative solutions that drive business transformation. BJ focuses on helping Professional Services clients transition from legacy systems to cloud-based architectures, leveraging the leading cloud platform to achieve their goals. His approach centers on building trusted relationships with both technical and business teams across the enterprise.