Event

Law Firm

Client Intelligence 

Exploring the Intersection of KM and Marketing: Putting the Client Journey into Context

Thursday // November 7th // 11:10 AM – 11:50 AM CT / PANEL DISCUSSION

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Erin Baxendale

Chief Marketing Officer

Sidley Austin LLP  

BIO:

Erin Baxendale is a results-driven executive leader with proven experience identifying and developing new business in the legal and professional services industries. In her role as Chief Marketing Officer at Sidley she focuses on client-centric marketing and business development strategies to foster loyalty, drive revenue and growth, and create an unparalleled client experience. Erin is passionate about the use of technology to inform a data-driven, client-first approach across all areas of the business. Building and connecting teams is a particular strength and focal point, as well as helping others discover what ignites a fire in their bellies.

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