EVENT
Law Firm

Client Intelligence 

Client Experience Anchored by Client Intelligence Data: Operationalizing Data for Strategic (and Client) Benefit 

Thursday // November 7th // 2:45 PM – 3:25 PM CT / CASE STUDY

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Liz Gooch

Chief Marketing & Business Development Officer

McDermott Will & Emery LLP

BIO:

Liz Gooch leads McDermott’s global business development, marketing and communication teams focused on driving growth through a culture of client engagement and data driven decision-making. Liz has spent 25 years in legal marketing and business development working and living in Los Angeles, New York City and Washington, DC.  At the core, she is focused on developing and working with an award-winning team to deliver high-value, innovative, and measurable strategies based on client voice, brand, marketing, sales and event best practices to help the firm’s clients succeed.

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