How a data-driven approach to client engagement empowers law firms to make better-informed decisions, create personalized client experiences, and develop stronger and more resilient customer relationships
How are today’s top law firms leveraging client intelligence to achieve both near-term innovation goals and longer-term strategic objectives?
With the explosion of GenAI, law firms are re-evaluating their approach to data strategy and stewardship, migrating to a more modern data infrastructure, and exploring ways to become data-driven across a range of use cases.
While much industry excitement surrounds how GenAI will disrupt the delivery model of legal services, less attention has been focused on the strategic role that data will play in business development, marketing, and client success programs.
